It may be the beginning of the end for PPV in Boxing
By Brian J. Caban on Sept 4, 2015 8:30am
The world of boxing could be compared to the Wild Wild West. Free reign for promoters without consequences but sometimes things have to go.
We've all heard the saying the sport of Boxing is dead. If you know anything about boxing, that statement couldn't be any farther from the truth. However, it is suffering cause of a few unfortunate circumstances. I could go on and on as to why boxing is suffering but let's quite beating around the bush and cut straight to the chase.
Three letters are the culprit.. P P V
That's right, pay per view. The way promoters are controlling the industry of boxing is nothing less than wildly unreasonable, illogical and inappropriate. No wonder boxing is losing fans. You have to commit to premium cable with a subscription to HBO and Showtime to even start thinking about watching boxing. Thats if you're lucky enough these promoters don't attempt to rip you off (which they do and will) by trying to sell a pay per view fight that's not worth paying for period. It isn't worth $49.99 or dare I even say $99.99? Could some of those fights be good? Perhaps but that's not to say they should be PPV. That in itself inherently lowers ratings drastically. Just recently Mosley vs Mayorga 2 was sold on PPV and well..
Come on, I'm just as much of a Sugar Shane fan as the next guy but that fight sold as pay per view and that was pitiful. I real live grudge match if you will.
I get it, some fights are worth paying for. Styles make fights and when you do the math, at times the figures come out to fireworks which in turn are worth the fans hard earned cash.
However, there's nothing funny about exploiting fans for every penny they own. Promoters have ransack fans pockets and took the pocket lint as well.
Not only as a columnist but as a true diehard fan, the world of boxing seemed particularly dark and gloomy for quite some time. Shoulders slumped in dejection, I turn on the television and to my surprise a commercial announcing free quality boxing. Al Haymon, a boxing promotor, brewed up an ingenious idea. Premier Boxing Champions aka PBC broadcasted on regular television.
The boxing gods finally answered millions of begging fans prayers. Al Haymon, has single handedly, ventured off to renew mainstream exposure to the sport of boxing. He has developed a brilliant business model combining some of the best elements of WWE and UFC (The former in presentation and the latter in frequency.)
While this might be great news for you and I as spectators, other promotional organizations such as Top Rank and Golden Boy have had enough of these free boxing shows and have gone out of their way to let it be known. But, how can they compete? In their eyes, fights need to be sold individually as PPV events to insure they squeeze every penny out of the boxing consumers pockets. Granted not every PBC event has been a smashing success to this point but i'll take it. Slowly but surely this and surely more will come to mark the beginning of the end for the era of PPV in boxing.
Please share you thoughts, comments and feedback below.