Canelo Alvarez Signs Massive Deal with DAZN

Canelo Alvarez Signs Massive Deal with DAZN

By Hector Franco | Senior Writer and Editor

Published: October 17, 2018


Photo: Golden Boy Promotions

Photo: Golden Boy Promotions

In a move that could signify the beginning of a new era in boxing unified and lineal middleweight champion Saul “ Canelo,” Alvarez (50-1-2, 34 KOs) has signed a deal with newly established sports streaming service DAZN (Pronounced Da-Zone). This deal is no ordinary deal as at this time it is the biggest guaranteed contract in all of sports history. Alvarez signed a historic agreement that will span five years, 11 fights and a guarantee of $365 million. On average this will land the 28-year old Alvarez up to $73 million per year and over $33 million per fight.

This past September after 45 years HBO decided that the network would no longer be telecasting boxing. At the same time, DAZN launched in the United States showcasing heavyweight champion Anthony Joshua’s successful title defense against Alexander Povetkin. The signing of Alvarez on their platform has given DAZN the two most significant superstars in the sport of boxing in Alvarez and Joshua. The streaming platform will also provide fans with fights overseas in the United Kingdom. Including bouts in the second season of the World Boxing Super Series tournaments and a plethora of mixed martial arts (MMA) fights provided by the likes of established MMA companies like Bellator and Combate Americas.

Alvarez’s deal with DAZN will not just include his fights, but also for Alvarez’s promoter Golden Boy to put on at least ten fights per year on the platform. DAZN will also have access to Golden Boy’s colossal fight library spanning over 7,000 hours of fights including original programming.

The first bout of Alvarez’s that will be shown on DAZN is his upcoming bout with WBA super middleweight (168) champion Rocky Fielding at Madison Square Garden in New York on December 15. The fight comes with a plethora of changes. Nine out of 10 of Alvarez’s recent bouts have been broadcast on pay-per-view through HBO or Showtime. Alvarez will also be fighting in his third weight class in a brand new market on the east coast.

2018 has brought upon significant changes in the sport of boxing. While boxing has left HBO, ESPN and Top Rank have signed a seven-year deal to show up to 54 live boxing events per year through 2025 on ESPN and their new streaming service ESPN+. Premier Boxing Champions also reached a four-year agreement with FOX starting in December and signed a new deal with Showtime for three years.

Many fans and pundits have been yearning for years for the death of pay-per-view in boxing. With the sports most prominent superstar signing a deal that will effectively take him off of PPV it will be sooner rather than later that boxing on pay-per-view will be a thing of the past.

“This is only from my hard work. The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view. That as the most important thing, more important than what I am making. It’s very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that. The December fight with Fielding is a dangerous fight. I am moving up in weight, and I don’t know how my body will feel. But I always want to take on challenges, and I am very happy my fans will be able to see me fight for a small cost.”
— Canelo Alvarez

(Featured Photo: Golden Boy Promotions)












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