Kovalev-Ward does 160k in PPV buys

Kovalev-Ward does 160k in PPV buys

November 29, 2016


Michael Yormark (left), President and Chief of Branding & Strategy at Roc Nation Sports, looks on as Andre Ward speaks to the media in the post-fight press conference of his fight against Sergey Kovalev on November 19, 2016 in Las Vegas. Photo: Daniel Zaldivar/FrontProof Media

Michael Yormark (left), President and Chief of Branding & Strategy at Roc Nation Sports, looks on as Andre Ward speaks to the media in the post-fight press conference of his fight against Sergey Kovalev on November 19, 2016 in Las Vegas. Photo: Daniel Zaldivar/FrontProof Media


The Sergey Kovalev vs Andre Ward bout from November 19, reportedly generated around 160,000 in pay-per-view buys. 

Kevin Iole of Yahoo Sports reported hearing the figure to be "in the low 160s." Many pundits were predicting numbers around 250,000 leading up to the bout. However, the marketing and promotional aspect of the event was not as abundant as it should have been. 

Ward (31-0, 15 KOs) won a close, controversial decision which had him taste the canvas for the second time in his career. Kovalev (31-1-1, 26 KOs) controlled the first half of the fight, but Ward, 32, was able to recover enough to get all three judges to award him the unanimous decision in a close, contested matchup. 

With the event costing about $70 in the United States -- that would mean just over $11 million was generated. Traditionally, the television distributor gets half of the earnings, which would mean HBO would be getting just under six million. The promotions (Roc Nation and Main Events) would then split the remainder, pay the fighters and keep whatever is left for themselves. In the fighters' case, Kovalev made a guarantee of two million, while Ward made five million (not including a share of the buys, if applicable). 

As of now, Saul "Canelo" Alvarez and Manny Pacquiao are still the consistent leaders in the PPV market and fighters such as Gennady Golovkin, Kovalev and Ward are vying to break that ceiling that opens the door to millions more. 


Daniel Zaldivar is a Senior Editor for Frontproof Media and also contributes to page2sports.com. He is the founder of Z-BoxingNews (a partner with Frontproof Media), a YouTube channel that delivers the latest news, interviews, fighter workouts, & analysis within the sport. Check out the Z-BoxingNews YouTube channel HERE. Also follow on Twitter @DannyZ_Boxing

(Feature photo: John Gurzinski/Agence France-Presse — Getty Images)

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