Will fans buy a Golovkin-Jacobs PPV?
By Hector Franco
December 5, 2016
For the past few months, the boxing world has been in anticipation for the announcement of Gennady Golovkin’s next fight. Besides a fight with Canelo Alvarez (48-1-1, 34 KOs) the fighter fans want to see in the ring with Golovkin is Danny Jacobs (32-1, 29 KOs). The two camps have been in negotiations since this past September. The fight was originally to take place this December but the two sides could not come to an agreement in time to make the fight feasible for this month.
This past Wednesday the WBA (World Boxing Association) gave both camps seven days to come up with a deal before a possible purse bid is ordered. The set goal date for the fight to take place is on March 18th. Golovkin is a fighter that is used to fighting three to four times a year. In 2016, Golovkin only stepped in the ring twice, the first time since 2012. Despite selling out The Forum and the O2 Arena in the UK, 2016 was a setback for team Golovkin.
With the Golovkin-Jacobs fight possibly taking place in March, there is also a possibility that the fight will take place on PPV (pay-per-view). Golovkin’s last PPV took place in October 2015 against David Lemieux. The PPV sold roughly over 150,000 buys. Until this past November’s UFC 205 it was the fastest sell out in Madison Square Garden history.
Since the Mayweather-Pacquiao PPV, only last years Canelo-Cotto PPV has sold over 500,000 PPV buys. Last month’s Sergey Kovalev and Andre Ward PPV sold 160,000 PPV buys. And this was one of the most anticipated fights in boxing. Ironically, HBO who passed on Manny Pacquiao’s PPV fight with Jessie Vargas ended up doubling the sales of Kovalev-Ward.
Golovkin without question is one of the biggest stars in boxing. A fight with Danny Jacobs may not be enough for fans to shell up to $80 for a PPV. One of the biggest issues for HBO’s last two PPV’s were that the undercard was virtually non-existent. Golovkin in his last few appearances on HBO has had Roman Gonzalez (46-0, 38 KOs) featured on the telecast. Putting the Nicaraguan four-division champion against someone like Juan Francisco Estrada, Carlos Cuadras or Naoya Inoue could entice more fans to purchase the PPV.
The UFC has proven that PPV is not a dead market. The sport of boxing needs to make sure that if a fight is on PPV that it is well worth the money that fans will end up spending. 2016 has brought up conversations about HBO’s commitment to boxing and its budget. The Boxing After Dark series has virtually disappeared thus watering down HBO’s championship boxing telecast with mismatches.
If Golovkin-Jacobs does end up being a PPV that could lead to HBO possibly having four PPV’s in the first half of 2017. Pacquiao, Cotto, and Canelo will all likely return in PPV fights next year. If the fight does end up on PPV lets hope that they make it worth our while.
(Featured Photo: Al Bello/Getty Images)