Bellator MMA and Monster Energy extend sponsorship deal
By Edward Carbajal
In a press release Bellator MMA announced they would be continuing their sponsor partnership with Monster Energy. Monster sponsors fighters such Phil Davis, who is competing in the main event of Bellator 154 this weekend as well as other fighters like; Quinton “Rampage” Jackson (featured above), Joe Schilling, Michael Chandler, Joey Beltran and Brennan Ward.
According to the release Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike. The sponsorship extension will also see Bellator MMA continue to put on fights during the “Monster Energy Cup” - an event that showcases the world’s top supercross riders in a head to-head battle for the coveted “Monster Energy Cup” award and the chance to win one million dollars.