Bellator MMA and Monster Energy extend sponsorship deal

Bellator MMA and Monster Energy extend sponsorship deal

By Edward Carbajal

PHOTO : HANS MOLENKAMP// MONSTER ENERGY

PHOTO : HANS MOLENKAMP// MONSTER ENERGY

In a press release Bellator MMA announced they would be continuing their sponsor partnership with Monster Energy. Monster sponsors fighters such Phil Davis, who is competing in the main event of Bellator 154 this weekend as well as other fighters like; Quinton “Rampage” Jackson (featured above), Joe Schilling, Michael Chandler, Joey Beltran and Brennan Ward.

According to the release Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike. The sponsorship extension will also see Bellator MMA continue to put on fights during the “Monster Energy Cup” - an event that showcases the world’s top supercross riders in a head to-head battle for the coveted “Monster Energy Cup” award and the chance to win one million dollars.

Monster Energy is the ultimate lifestyle brand that puts its fans first – which aligns perfectly with our philosophy at Bellator. They are an ideal partner and we look forward to continuing to link our high-energy action-packed events with their world-class product. The ability for our athletes to procure their own sponsorships is something we take great pride in, and we look forward to giving our athletes an opportunity to represent the world’s largest energy drink brand for the foreseeable future.
— Bellator MMA President Scott Coker

Edward Carbajal is a contributing writer for MMA at Page2sports.com and Frontproof Media. You can follow Edward on Twitter @Carbazel or at his website TheBlogBoardJungle.com. Check out his podcast on Spreaker.

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