Fighter Marketing 101: See Mickey Gall
By Edward Carbajal
Not only is Mickey Gall (3-0) a great fighter, he knows how to sell himself in the UFC. He got there by calling out Phil “CM Punk” Brooks (0-1) when the opportunity came on Dana White’s on-line show “Dana White: Lookin’ for a fight”. He turned the pro –wrestler’s signing into a great opportunity. It was immediate; he had to fight someone first to earn the chance for the high profile match. He did so and won, again calling out Brooks in a match that put him on UFC pay-per-view.
Gall is a professional fighter which in the fight game is really two jobs, fighter and marketer. He trash talks in a way that honors the sport, but still lets fans and opponents know for the three to five, five minute rounds, he is not trying to make friends. Immediately after his quick win over Brooks, he called out another highly marketed fighter that also came to the UFC from “Lookin’ for a fight”, Sage Northcutt (8-1).
One of the best at talking himself into a high profile fight was Chael Sonnen, he often gives advice about what to do when a microphone is put in front of you and calling someone out. “If you don’t care who you fight next, I don’t care who you fight next,” is the pretty much the best advice he has given. Gall seems to know this if you see his post-fight interview. Dana White might like the idea of Gall versus Northcutt too.
At 24-years-old Gall is already pretty good and likely going to get better. The fact that he has gotten in the UFC using the formula Sonnen may have started shows he is a new breed of fighter for MMA that talks the talk and backs it up. The spotlight has shifted and Gall is someone we should all watch in the future of this great sport.
Feature photo: Dave Mandel/Sherdog.com
Edward Carbajal is a contributing writer for MMA at Page2sports.com and Frontproof Media. You can follow Edward on Twitter @Carbazel or at his website TheBlogBoardJungle.com. Check out his podcast on Spreaker.